Laurel Modic, Writer

Content Marketing Strategist

Content professional specializing in multi-channel campaigns, storytelling, brand identity and employee engagement for a nationwide staffing firm.

I create everything from social campaigns and thought leadership to executive communications and landing pages, and I’ve helped launch high-performing initiatives including a TikTok campaign with a 39% CTR and a branding campaign that strengthened Nesco’s market presence.

I also partnered on a strategy that boosted the company’s LinkedIn ranking by 30 spots. Assets I've created include:

Video scripts
Advertisements
Long-form blogs
Press releases
Social media copy
TikTok scripts
Guides
C-suite communication

Catalog Copy Manager

International Media Relations

II managed the advertising, public relations and marketing materials for 22 international offices. To support these locations, I wrote and placed stories worldwide. In doing this, I expanded media coverage to Europe, Southeast Asia, the Middle East, Canada, South America and Russia.

I also negotiated favorable advertising contracts in the U.S. and United Kingdom and started an international public relations program with an agency in Paris. One of the collateral pieces I created for our Swedish office was directly responsible for selling 6,000 units.