Laurel Modic
Content Strategist

Perturbed by punctuation?

Confused by semi-colons?

Annoyed at where to place the apostrophe?

 

As an accomplished writer with 25 years of experience, I’m your solution. I have a broad background including work as an engineering magazine editor and publisher, international media relations lead, freelance business owner and catalog copy manager.

 

Professional highlights:

● Fostered teams of up to 37 people

● Created style guides and a standardized spelling list for all our catalog brands

● Spearheaded an initiative to launch a copy database

● Authored SEO copy for our websites

● Collaborated with every catalog in the company to establish and maintain their style

● Launched an international public relations program for ERICO

● Written editorials, case histories, ads, video scripts, press releases, newsletters and more

● Planned trade show exhibitions and large parties for advertisers

 

Awards and recognition:

● “Best Catalog Copy in the Country,” Multi Channel Merchant magazine in 2013, 2014 and 2015

● Honorable mention for “Best Catalog Copy in the Country,” Multi Channel Merchant magazine in 2008 and 2012

● ASBPE and Jesse H. Neal award nominee as a magazine editor

● Won a $500 cash prize for Barnes Distribution as a freelancer for a story about their Enterprise Resource Planning (ERP) system