top of page

Resume

I have a record of success in writing, editing, publishing, public relations, advertising and media buying.

Typewriter

Copy Manager, Universal Screen Arts

January 2023 - present

  • Write catalog, SEO, blog, email and Google Performance Max copy 

  • Supervise the full-time and freelance copy team; mentor writers; review their performance

  • Oversee the voice and content for all brands

  • Increased the open rate by 11% for Signals emails

  • Came up with a new TikTok/Instagram video program​​

Copy Manager, AmeriMark Direct

December 2007 - January 2023

  • Chosen for Best Catalog Copy in the country in 2013, 2014, 2015 by MultiChannel Merchant magazine. 

  • Created the voice of Harriet Carter and worked with the team to grow sales.

  • Produced comprehensive Brand Guides for all Cleveland catalogs.

  • Spearheaded an initiative to launch a copy database, which made finding and placing copy easier.

  • Made a spelling guide to standardize spelling across the catalogs.

  • Hired copywriters; mentor them to succeed; write annual reviews.

  • Supervised the copywriting team including full-time and freelance employees.

​

Notebook

Freelance Writer/Editor

December 2006 - December 2007

Ran my own freelance business and provided my clients with writing, editing and public relations expertise. Some of my clients included Medical Mutual of Ohio and Barnes Distribution.

Map in Grass

Media Relations, ERICO

August 2003 - November 2006

  • Increased public relations metrics – Column inches up 100%; cash value up 105%; audience exposure up 8,000%; number of clips up 61%.

  • Bought $500,000 of print and online advertising worldwide. Decreased overall ad costs by 40%.

  • Launched an international public relations program.

  • Wrote copy for ads, press releases, case histories, e-mails, web pages, videos and marketing literature.

  • Shaped creative concepts for ads and got approval from a worldwide creative group.

  • Placed press releases and articles internationally.

bottom of page